From 1922 and up until the 1970s, Petit-Beurre biscuits were sold loose in shops, in tin boxes.
Back
The evolution of Petit Beurre
Period ad sign for our first biscuit – that was to become the most classic, too.
All these years, our main concern has been to bring you your favourite biscuits at their freshest.
Our beloved Petit-Beurre biscuits were once sold loose at the small grocery shops of the time, stored in lovely, large boxes.
Known then as “Athenian biscuits”, they were none other than our precious Petit-Beurre, made to the very same recipe that is still used today.
Up until the 1960s, Petit-Beurre biscuits were sold in various paper or tin packaging, on their own or in assortments.
Folding carton from the 1950s
A handy film package of Petit-Beurre biscuits from the 1970s
1967 – a makeover that left the recipe and unbeatable flavour untouched.
Single-serving, elegant, and vintage Petit-Beurre packaging from a whole other era
If this image looks familiar, you were probably a child in the 1970s!
Petit-Beurre carton packaging from 1978 with a touch of French style, courtesy of the three colours of the French flag!
2000... Modern, new, transparent packaging for a new millennium.
The packaging of everyone’s favourite biscuits was last revamped in 2015. 2022 marks their 100th birthday, and we are positive they will be around for many more years to come!