Tin box from back when Cream Crackers were sold loose. They were first launched in 1935... Time flies, right?

Up until the 1970s, Cream Crackers could be bought loose in grocery shops.

Carton packaging used from the 1970s to the 1990s.

In 1967, Cream Crackers were available in folding cartons, proudly advertising that they kept fresh “for a long time”!

Folding carton from 1972. Their packaging may look very different now, but they are just as crispy!

Light and easy to digest, Cream Crackers were advertised as an ideal snack “for the physically ill and convalescent”.

From the 1970s to the 1990s, Cream Crackers were available both in carton and film packaging.

In 1978, Cream Crackers get their own modern film packaging.

From 2005 to 2014, our beloved wheat Cream Crackers were available in bright-red film packaging.

Since 2015, they have sported a revamped exterior, always keeping the natural sourdough starter and the 1,296 layers in the recipe, carefully baked to lovely, crispy perfection!