The company’s turnover reached €157,6 million in 2018 (compared to €148,8 million in 2017). Earnings before taxes (EBT) amounted tο €12,1 million (2017: €10,6 million.)
The company increased its sales and strengthened its position in all categories of its business operations.
Ιn 2018, the total biscuits market has grown at the fastest pace of the last 10 years, driven by contemporary products. The cereal bars market has also shown great growth. Another success was observed in the bread and bread products market, with increasing market shares of the company’s products in these markets.
More specifically, the company continued to strengthen its position in the savoury and sweet snacks market, by:
a) new product launch in existing brands (such as Petit Beurre biscuits with oats & lemon/ Petit Beurre biscuits with oats & honey, Petit Beurre biscuits with orange covered in dark chocolate, Caprice Vanilla / Caprice Cappuccino, Sandwich biscuits with coconut flavour)
b) new and innovative communication campaigns for existing brands such as Petit Beurre, Sandwich, Caprice, and the very successful campaign of Cream Crackers, as well as additional promotions in selected hyper markets (Caprice Let’s Connect & Feel the Roll)
The company continued its upward trend in the sliced bread market, increasing its sales in volume, significantly boosting its market shares in all distribution channels. The closing of the year was sealed with the successful launch of the innovative sliced bread brand “Plus”.
In the rusks category, the company increased its market share in volume and value, while maintaining its leading position in the sub-category of Premium rusks.
Internationally, the implementation of the company’s strategy continued successfully, mainly based on the restructuring and developing of the distribution network, penetration & development in new markets, as well as further enhancement of the company’s promotional plan that support the company’s main export products.
The company’s international business continues its dynamic growth through the branded penetration of products in Organized Retail Networks, with a focus on both the European and Middle Eastern markets, as well as North America and Asia.
As a result, the Company is active in 55 countries worldwide and has shown a 12% increase in sales compared to 2017.
Caprice has shown a remarkable momentum, while it still remains the company’s No. 1 export product, with a volume growth of 6% in 2018.
|2017 (in thous. Euro)||2018 (in thous. Euro)|
|Earnings before taxes||10.612||12.126|