Our values

VISION

Our vision is to be acknowledged as one of the top companies worldwide, enriching our lives with quality and flavor.

VALUES

For almost a century now, our company, with the confidence of a pioneering and modern food industry, has maintained a steady growth trajectory, never losing sight of its three fundamental principles: quality, innovation, consumer respect. Based on these values, we have built a meaningful, lifelong relationship with our consumers.

Quality

Our qualified nutritionists and scientists aim to develop top-quality, preservative-free products whose raw materials contain no GMOs. Cereal –or carbohydrates–, the main source of energy for our body, is the principal raw material used, among other fine ingredients, in the making of our products. All products contain the ideal carbohydrate, protein and fat content for a healthy and balanced diet.

Innovation

Always looking to identify new consumer trends and also keeping abreast with international market developments, we design and develop the products of tomorrow with responsibility and devotion, while constantly renewing our historic brands, which have been accompanying Greek consumers for more than four generations and are now synonymous to Greek biscuit-making.

Consumer respect

We strive to meet the demand for premium quality products which satisfy consumer needs and desires, using only the most flavorsome and fresh materials, while achieving the ideal consumer value.